Former House of Fraser CEO invests in Raging Bull

Raging Bull, the rugby heritage label found by ex-England international rugby union player Phil Vickery, has brought in new investors including former House of Fraser chief executive John King, as it sets itself ambitious sales targets and expansion plans.

King has bought a stake in the sportswear brand alongside former House of Fraser finance director Stefan Cassar, for an undisclosed amount, and are expected to support the label in its next phase of development.

The investment comes as the brand hit a turnover of around 5 million pounds, and is expected to enable Raging Bull to accelerate growth, continue the expansion of its team, develop its product ranges, invest further in marketing activities, as well as plot expansion into the US, Japan and South Africa.

Raging Bull started in 2003 as a sportswear brand supplying team kit to local schools and rugby clubs, its reputation for quality and service grew the label into a casual lifestyle clothing brand that is currently stocked in over 30 House of Fraser stores, 100 independent retailers, as well as concessions in Debenhams.

The brand has been particularly successful in the big and tall sector as it offers it clothing up to a size 6XL. It has also recently launched a womenswear and kidswear range. The main line offers a wide range of categories including shirts, casual tops, knitwear, chinos, jeans, formal and casual jackets, shorts, swimwear and accessories.

Commenting on the investment Vickery said: “When I started the business I saw the opportunity to create a clothing brand that represented what I had learnt through my sporting career, where I was fortunate to play around the world in all the great rugby nations – that is to be strongly competitive but with teamwork and respect.

“Something I am glad to say you still see on the rugby pitch today throughout the world. John and Stefan recognise these values in the brand and with their retail experience will help us take the business forward in the UK and internationally.”

Raging Bull brings on investors

It is understood that even though King and Cassar have acquired a majority stake in Raging Bull, Vickery will continue to be involved in the company both as a shareholder and figurehead for the brand.

King and Cassar said: “We first came across the brand in 2010 and were impressed with the product and the way the company was run. There is an emphasis on integrity and teamwork which comes ultimately from Phil and his sporting values.

“We see huge potential not only in the UK but in overseas territories where rugby is popular so that Raging Bull can really challenge as a major global brand.”

As part of the deal, King will become Raging Bull’s new chairman.

Raging Bull managing director Shannon Mercer added: “We feel very privileged that high calibre and respected retailers see the value and potential of investing in Raging Bull. The benefits to us are not only financial. We will also have their experience and understanding of retail strategy which will help us establish Raging Bull as a major player in the marketplace.’’

Images: Raging Bull