France: intelligent protectionism faced with ultra fast fashion

Paris - Will protectionism become a condition for the survival of the French fashion industry? As the Trump administration relaunched its trade offensive against China in April 2025, imposing massive tariffs on imports, Europe braces for a shockwave that could hit its own market hard.


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Fast fashion
Fédération Française du Prêt a Porter Féminin
Tariffs
Ultra fast fashion
Yann Rivoallan