France's anti-fast fashion law: its impact on the wider industry beyond ultra-fast fashion

The final text of law no. 2026-602, aimed at reducing the environmental impact of the textile industry, known as the “anti-fast fashion law”, was enacted on July eight, 2026, and published in the Official Journal on July nine.

Beyond the penalty and advertising ban targeting ultra-fast fashion, the final text includes other provisions likely to change the obligations for all fashion businesses. While this law targets ultra-fast fashion, it extends certain obligations to the entire industry. Here is a closer look at these measures, although some application details are yet to be specified.

Law does not only concern ultra-fast fashion players

According to article two, “the manufacturing locations of the product mentioned in 11° of article L. 541-10-1 sold online must be brought to the consumer's attention clearly and legibly on the digital platform, in characters of a size equal to that of the price indication and near it.”

This provision concerns new clothing, footwear and household linen intended for individuals and is therefore not limited to companies falling under “ultra-fast fashion”.

Foreign companies will have to have a representative in France

According to article five, when a person not established in France is subject to the principle of extended producer responsibility (EPR), they must designate, by written mandate, a natural or legal person established in France as a representative responsible for ensuring compliance with their related obligations.

This measure aims in particular to facilitate the application of EPR obligations to businesses established abroad.

Law facilitates information sharing between control authorities

The law does not just create penalties; it also strengthens the tools for monitoring their application. The text of article four facilitates checks by authorising information sharing between agents responsible for risk prevention, customs, and the General Directorate for Competition Policy, Consumer Affairs and Fraud Control (DGCCRF). The DGCCRF will also be able to exchange information and documents with the National Commission on Informatics and Liberty (CNIL).

Data from sales sites can be collected automatically

The eco-organisation for the textile sector, such as Refashion, will be able to use automated systems to collect publicly accessible data and information on online sales sites and platforms. This can be done even when their general terms of use oppose it. The objective is to verify compliance with obligations related to extended producer responsibility (EPR) and the payment of corresponding financial contributions.

Donations of clothing from ultra-fast fashion lose their tax advantage

FashionUnited raised this question in November 2025. Article three now stipulates that donations of products from ultra-fast fashion do not qualify for the tax reduction provided for by article 238 bis of the General Tax Code (CGI).

Ultra-fast fashion: application details still awaited

Several application details remain to be specified by regulation, starting with the criteria for identifying “ultra-fast fashion” players. The law uses two parameters: a high number of new references and a low incentive to repair. However, their thresholds and modalities must still be set by decree in the Council of State.

The law requires their sites and interfaces to display messages encouraging restraint, reuse, and repair. They must also provide information on environmental, social, and health impacts. The application details for these requirements must be specified by decree.

The principle of an advertising ban for ultra-fast fashion is enshrined in the law, with its entry into force set for January first, 2027. A decree in the Council of State must specify the application details of this ban.

Regarding the textile penalty, the law already sets the maximum penalty amounts, with a gradual increase until 2030 and an entry into force on September first, 2026. Its application details must, however, still be specified by regulation.