GDPR: Leading challenges online fashion retailers may face

London - The way companies process personal data across the European Union is set to change once the new General Data Protection Regulation (GDPR) comes into effect on May 25. The new legislation places a number of requirements on how businesses, such as fashion retailers, handle EU citizens personal data. But what effect will GDPR have on global fashion retailers, especially online pure-players? What are some of the biggest challenges they will face getting ready for GDPR? And how will it affect their businesses? FashionUnited takes a closer look.