Greenpeace greenwashing study: brands’ sustainable promises are ‘fake standards’

Hardly any term has been so enthusiastically embraced in recent years as “sustainability” - suddenly everything is “green”, “sustainable”, “eco” or “organic”. Unfortunately, however, it often remains a promising term that holds little water in practice. “Conscious” collections turn out to be minimally recycled and clothing return initiatives are used to boost sales of new goods by giving vouchers to consumers.