• Home
  • News
  • Business
  • H&M closes digital outlet Afound

H&M closes digital outlet Afound

By Susan Zijp

loading...

Scroll down to read more

Business

Credits: H&M Group

H&M will close its webshop Afound later this year due to insufficient demand, the fashion group announced in a press release.

Afound offers items from third parties and brands from the H&M Group portfolio at reduced prices. The concept was active in seven countries in Europe, including the Netherlands, Sweden and Germany.

“When evaluating Afound’s current position, we do not see enough demand, partly because brands are increasingly choosing to use their own sales channels to further strengthen their customer relationships. This has led to the difficult but necessary decision to close Afound,” the Swedish retailer said.

This article was originally published on FashionUnited.NL.

It was translated using an AI tool called Gemini 1.5. .

FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com