H&M expands collaboration with TextileGenesis

H&M Group is extending its partnership with H&M Foundation’s Global Change Award winner TextileGenesis to roll out its innovative traceability technology for all man-made cellulosics and recycled polyester, as it looks to enhance traceability and transparency in its supply chain.

The fashion retail group first piloted TextileGenesis' blockchain-enabled textile traceability platform in 2019-2020, where it traced more than 1.5 million garments. With its new roll-out plans, H&M has set itself a goal of tracing more than 200 million garments by the end of 2022.