AI in Fashion: How Botika is transforming brand content creation with AI-powered fashion photography

Doubling your customer base is a common goal that most fashion startups share. But doubling your customer base within the span of a month? That's a different story, one that Botika AI, a generative AI fashion company specializing in the creation of content and product photos using AI models, found itself in last December. A perhaps enviable, but certainly challenging and stressful position to be in, the company struggled with the influx of demand.