How Joseph Ribkoff is using 'Elegance in Motion' to drive brand growth

After nearly 70 years as a wholesale-driven Canadian womenswear house, Joseph Ribkoff is making its most significant strategic pivot to date: the brand has launched its first global direct-to-consumer (DTC) digital flagship, unveiled a renewed brand vision centered on “Elegance in Motion,” and named Elizabeth Hurley the face of its new global campaign.