How to create a future proof fashion team for digital transformation

Over the last decade, digital strategy has been largely concerned with digitization, and there has been no real urgency for digital transformation. And in the past two years, companies have had transformation thrust upon them, remodeling their internal and external processes to keep up. A perfect storm caused mainly by the pandemic and GenZ. This generation wants to go beyond the technology to emphasize and drive value. As Gen Z becomes more significant for sales, companies will need to listen and consider how best to satisfy their expectations for better, more consistent experiences, seamless customer service, and control over their personal data. Organizations will have to step up and use technology better to make their business more resilient.