Independent retailer spotlight: Our Kid

Childrenswear store Our Kid, based on the outskirts of Manchester, was established by three friends, Kate Heaton, Laura Day and Tess Grindle two and a half years ago, after they discovered a niche in their local market for a shop that would showcase not only an inspirational mix of brands and products for kids and their yummy mummies, but also become a community hub in its own right. It’s fair to say that Our Kid has managed to achieve just this, and in addition to having won a number of small business and newcomer accolades, the store is a thriving independent business with a loyal following on and off-line. FashionUnited spoke to Tess Grindle about the ethos and success of the store.