Is Shein’s carbon neutrality pledge a drop in the ocean?

Shein, the global ultra-fast fashion behemoth known for releasing thousands of new styles weekly at rock-bottom prices, announced this week that its climate targets have been officially validated by the Science Based Targets initiative (SBTi). The retailer has pledged to reach net-zero greenhouse gas emissions by 2050, with interim targets that include a 42 percent reduction in direct emissions (Scope 1 & 2) and a 25 percent reduction in value-chain emissions (Scope 3) by 2030.