Italian fashion returns to growth, boosted by domestic market and Europe

On the occasion of the opening of Pitti Uomo (PU), a key event for premium menswear in Florence, an exclusive study by Joor, a major global wholesale platform in fashion, revealed a return to vigorous growth in the Italian fashion market in 2025. After two years of decline, the Italian sector showed tangible signs of dynamism, driven by a renewed activity both domestically and internationally.