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JD Sports Christmas like-for-like sales up 10.6 percent

By Prachi Singh

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JD Sports Fashion has said that trading in the critical Christmas period has remained very positive overall with like for like store sales in all the core Sports Fashion fascias, including those in Europe, increasing by 10.6 percent in the five weeks to January 2, 2016.

“I am delighted to report that the exceptional performance in the year to date has continued during the key Christmas period. This is particularly pleasing given the very strong comparatives in the core Sports Fashion fascias in the prior two years. This performance particularly reflects the increasing strength of the JD Fascia and our continuing commitment to delivering a unique and often exclusive sports and fashion premium brand offer which enthuses and excites both customers and suppliers,” said Peter Cowgill, Executive Chairman of the company.

Given the continued strength in the core Sports Fashion fascias, the Board now expects that the headline profit before tax and exceptional items for the current financial year is likely to exceed current consensus market expectations of 136 million pounds (196 million dollars) by up to 10 percent.

JD Sports