Julian Dunkerton to slash Superdry’s kidswear range

Superdry’s returning founder and interim chief executive Julian Dunkerton has decided to stop selling childrenswear and pull out of a footwear licensing deal with Pentland Group, making a U-turn in the decisions made by his predecessor Euan Sutherland, the Sunday Times reports. According to the newspaper, Dunkerton decided to end the kidswear line despite having received over 200 wholesale orders.