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Kicks Crew secures 6 million US dollars in Series A funding

By Danielle Wightman-Stone

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Business

Image: Kicks Crew

Global sneaker and apparel platform Kicks Crew announced the closing of its 6 million US dollars in Series A funding round this week, led by Gobi Partners, Pacific Century Group and Complex China.

In a statement, Kicks Crew said that the capital raised would be used to strengthen the company’s foothold in the US market, including opening a headquarters in Los Angeles and hiring new talents across engineering, product and marketing.

Kicks Crew was founded in 2008 as a project by founder and chief executive Johnny Mak to make a sneaker platform that is accessible to all and brings creators, curators, and consumers together. It currently offers more than 400,000 products across sneakers, apparel and accessories.

Ross Adrian Yip, co-founder and chief operating officer of Kicks Crew, said in a statement: "Global adaptability and an ever-evolving mindset have always been in our DNA. With that in mind, we built a platform answering to a diverse community of shoppers seeking products of different functions and price points.

"This well-timed investment is a huge step towards our goal of providing a best-in-class customer experience - by having the widest selection and fastest shipping speed, and for our retailer sellers - a scalable and frictionless selling experience allowing them to seamlessly reach a global audience."

Chibo Tang, managing partner at Gobi Partners Greater Bay Area, added: "In the online sneaker market, most platforms target the relatively niche high-end and collectables segments, and put less emphasis on the much larger everyday sneaker consumer.

"Kicks Crew identified this massive market opportunity and built a trusted brand servicing these customers. We are thrilled to be able to support them as they look to further expand their platform and offerings."

Complex China
Gobi Partners
Kicks Crew
Pacific Century Group
Sneakers