Kiton partners with Benetti

Kiton is bringing their luxury wear to the yacht enthusiasts. The Naples-based tailoring brand has signed a partnership with yacht company Benetti. The terms of the deal stipulates that Kiton's tailors will lend their skills to Benetti's top clients and the apparel brand's customers will gain access to their yachts.

“The aim of the partnership is to devote increasing attention to our customers who have chosen a unique and exclusive lifestyle,” said Antonio de Matteis, chief executive officer of Kiton, in a statement to WWD. “Excellence and quality: these are the basic principles of our partnership of which I’m extremely proud. Benetti is a beacon of Italian excellence which perfectly matches our own values: a family-oriented atmosphere, innovation, style and quality.”

The partnership will be present at several international boat shows throughout the remainder of the year including Cannes, Miami, and Dubai.

Benetti's clients will be able to arrange private appointments at Kiton's offices while Kiton clients will be available to visit Benetti's yacht lounges.

photo via Kiton website