Koovs signs deal with N Brown’s Simply Be to enter UK market

London - Online Indian fashion retailer Koovs has signed a deal with N Brown Group to offer its range through its plus-size Simple Be label, marking its first foray into the UK market.

The deal sees Koovs creating a collection for Simply Be from December onwards under its Koovs Private Label young fashion line in larger sizes. The deal is set to kick off with a capsule collection this Christmas season and will be followed by a more extensive range of products for Spring 2018, set to launch next March.

“We are absolutely delighted to be working with N Brown and to bring the Koovs young fashion brand to the UK with Simply Be, a brand that celebrates and empowers all women, whatever their size, through fun and exciting fashion,” said Mary Turner, head at Koovs.

The label’s launch in the UK market marks the London-listed online Indian etailer latest step to strengthen its international presence after facing a number of struggles in its domestic market due to the Indian governments demonetisation programme.

Koovs reported pre-tax losses to 19.3 million pounds for the year ending March 31 compared to a 16.7 million pounds loss in 2016 as the company was hit with lower margins and higher costs. In addition to launching in the UK, Koovs also announced its signed a deal with UAE retailer Souq.com to offer its Private Label collection in the Middle East.

Photo: Simply Be, AW17