New York - Perla Fashion Holding, the company owning the high-end lingerie brand La Perla, has confirmed it has secured a capital increase worth 23 million euros.
The board of directors has approved the issue of new shares to external investors, based on a valuation of the company’s net equity of 450 million euros, equal to 5,111,111 new shares, explained the fashion company in a corporate release.
This capital increase will fund Sapinda’s turnaround plans for La Perla
This capital increase follows the change in ownership for La Perla, which was acquired in February 2018 by the Dutch company Sapinda Holding P.V.
Since taking the reins of La Perla, Sapinda has made a series of strategic moves to recover the brand’s former shine. The end goal is carrying out a full restructuring and turn-around of the business and its operations, with the aim of improving profitability and transforming it into a leading luxury powerhouse.
Sapinda has shaken the leadership team at La Perla, partnering with Bain & Company and promoting Alessandra Bertuzzi as Head Creative Designer after the departure of Julia Haart. In August last year the global luxury lingerie brand named Pascal Perrier as the group chief executive (CEO). Joining from Burberry Group plc and with over 30 years of experience in the luxury fashion world under his belt, Perrier summed back then his plans for the company. “La Perla is an iconic brand and one of the world’s leading players in the luxury space. I am very pleased and impressed with the work done by Sapinda and the La Perla team in the last 6 months and the large potential that this business offers. I look forward to working with the Sapinda and La Perla teams to take the business forward in a sector that continues to demonstrate huge growth potential. We will continue to invest in the business and to build on the founding vision and values of the brand,” Perrier said in a corporate release after his hiring.
Photo:Silk Nightwear Collection, La Perla Official Web