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LionRock acquires outdoor brand Haglöfs

By Danielle Wightman-Stone


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Haglöfs Restored item Credits: Haglöfs

Private equity firm LionRock has acquired Swedish outdoor brand Haglöfs AB from Asics Corporation.

Headquartered in Bromma, Sweden, Haglöfs has been a wholly-owned subsidiary of Asics since 2010. It is currently sold in 28 countries and offers outdoor performance clothing, footwear and hardware.

Daniel Tseung, founding partner at LionRock, said in a statement: "Haglöfs fits seamlessly into our portfolio and evidences our commitment to acquire well understood heritage brands with best-in-class products. We are excited to embark on a new journey with the company to expedite its growth both in the European market and beyond."

Fredrik Ohlsson, chief executive of Haglöfs, added: "Asics has been a supportive and actively involved partner, providing invaluable assistance throughout our journey together. We are thrilled to start a new chapter with LionRock as our shareholder and are looking forward to becoming part of the LionRock family."

Asics Corporation
LionRock Capital