Livestreaming and stores as physical fulfilment centres – China’s innovative retail experiences

“Think about e-commerce platforms and how many times you use them per day. Probably no more than once,” said Mei Chen, head of fashion and luxury UK, US and Northern Europe at Alibaba Group, during the Shoptalk Europe retail show in London last week. “Now if you go to China and you ask consumers how many times they use our Alibaba e-commerce B2C app, they come to our platform between eight to nine times,” she continued. “And on average it's more than half an hour per day, according to third party data from consultancies.”