Long Tall Sally acquires Dutch retailer Pretty Tall

Womenswear retailer Long Tall Sally has acquired Dutch rival Pretty Tall, for an undisclosed sum, as part of its strategy to become the global authority in fashion for tall women.

The Netherland’s leading tall fashion brand for women, which has two stores in Apeldoorn and Hoofddorp, will continue to operate as normal, however, its website has been closed and now redirects to the Long Tall Sally Dutch website.

The acquisition comes five months after Long Tall Sally launched its Dutch website and local operation, and gives the British retailer a key retail foothold in two prime Netherlands locations.

Pretty Tall founder, Inez Scheper, and her team of 13 store colleagues will remain with the business, “steering customer acquisition and identifying expansion opportunities,” said Long Tall Sally in a statement.

Long Tall Sally snaps up Dutch rival Pretty Tall

“Joining forces with Pretty Tall is a natural development of our strategy to be the first choice in fashion for tall women worldwide,” said Long Tall Sally chief executive, Andrew Shapin. “Our collection of the world’s largest range of clothing and footwear designed specifically for tall women has already been very well received in the Netherlands and will now be complemented by Pretty Tall’s well-curated offering.”

A selection of Long Tall Sally clothing will be stocked in Pretty Tall’s two stores with immediate effect, and from 2018, Pretty Tall brands will be also available to shop online at Long Tall Sally’s Dutch site.

“This is an incredibly exciting step,” added Pretty Tall founder Inez Scheper. “Together we are stronger. We look forward to offering all tall women in the Netherlands beautiful product and outstanding service – both online and in store.”

Long Tall Sally is the world leader in fashion and footwear for tall women, specialising in fashion for women over 5’8”/173cm. It has 28 stores in the UK, USA, Canada, Germany and the Netherlands, and its 10 local websites have shipped to over 190 countries in the past 12 months.

The Long Tall Sally and Pretty Tall stores on the map.

Image: courtesy of Long Tall Sally