Macy’s acquires Story’s New York concept store

Macy's, Inc. has announced that it has acquired Story, a concept store in New York City and that Rachel Shechtman, Story’s founder and chief executive officer, will join Macy's as Brand Experience Officer, reporting to Hal Lawton, President of Macy's. In her role, Macy’s said, Shechtman will focus on ways to enhance the in-store customer experience with the Macy's brand and Story will have the opportunity to come to life in a new format.