Mary Lou Kelley joins Vera Bradley’s Board of Directors

Vera Bradley has said that seasoned retail executive Mary Lou Kelley has joined its Board of Directors. Kelley has extensive ecommerce, marketing, and strategic planning experience and has served as president, ecommerce for Best Buy since 2014.

Prior to joining Best Buy, Kelley served as senior vice president, ecommerce for Chico's FAS and held the posts of vice president of retail real estate and marketing and vice president of ecommerce for L.L. Bean. Previously, she also held key marketing positions with Ashford.com and Ben & Jerry's and was an engagement manager at McKinsey and Company.

On Kelley’s appointment, Robert Wallstrom, CEO of Vera Bradley, commented, "We are so pleased that Mary Lou Kelley has joined our Board of Directors. Her vast omni-channel experience, counsel, and insight will be invaluable as we continue to transform our business, which includes elevating our marketing efforts and growing our own verabradley.com digital flagship."

Kelley joins Vera Bradley's ten other board members: CEO Robert Wallstrom; Barbara Bradley Baekgaard, Co-Founder of Vera Bradley; Patricia Miller, Co-Founder of Vera Bradley; Richard Baum, Managing Partner of Consumer Growth Partners; Robert J. Hall, President of Green Gables Partners; John E. Kyees, former Chief Financial Officer of Urban Outfitters; Matthew McEvoy, Chief of Strategy and New Business Development at Burberry Group plc; P. Michael Miller, retired senior partner in the law firm of Hunt Suedhoff Kalamaros; Frances P. Philip, former Chief Merchandising Officer at L.L. Bean; and Edward M. Schmults, Chief Executive Officer of Wild Things, LLC.