Melissa launches pop-up store in London

The month of June has been very busy for plastic footwear brand Melissa. The Brazilian label has opened a pop-up store at BoxPark Shoreditch, London, in addition to the flagship store it already operates in the English capital since 2014. It has also launched a limited-edition version of its “Soul” sandals in collaboration with Italian influencer Chiara Ferragni, author of the blog The Blonde Salad. Finally, it announced the launch of self-titled “ugly sneakers”, poking fun at the likes of Balenciaga.