Men's Wearhouse founder new brands focusing on millennials

It's been two years since Men's Wearhouse founder George Zimmer was removed from his company by the board of directors. Zimmer was not going to let this ruin him, however. The businessman has bounced back stronger than ever with two new business, zTailors and Generation Tux.

For years, Zimmer catered to the Baby Boomer generation, but, now, with his two new companies he is looking at wooing the millennial customer. His concept behind the new companies is that men are impatient, so they don't want to go through multiple tailoring meetings to get a suit, especially millennial men. He's trying to find new ways to change a man's approach to buying a suit, and for a 66-year-old fashion business veteran, he is far from stuck in his ways.

To begin with, Zimmer is essentially done with television commercials. For a man who built a large portion of his business thanks to television advertising, he will now be going a different route that is a sure fire way to reel in the millennial customer: social media. zTailors and Generation Tux are promoted on Facebook, Twitter, online videos, and digital platforms.

The business mogul certainly knows how to work social media, because his followings on Facebook and Twitter are very impressive, with 16,800 followers on his Facebook fan page, and 5,700 followers on his Twitter.

His reputation is helping him stand out amongst his competitors, having raised 50 million dollars from investors according to entrepreneur.com. Zimmer did put up around half the cash himself, with the rest coming from investors like salesforce.com.

While the millennial customer does lean strongly towards more casual offerings, Zimmer has found a way to appeal the next generation of consumers. He believes that men nowadays are thinking about suits as a fashion statement rather than a uniform, telling qz.com that "renting a different suit every month might be exactly what they want." Formal wear isn't dead after all, with people like Zimmer knowing how to keep it alive.