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Missguided changes company name following acquisition

By Rachel Douglass



Photo Credits: Missguided.

Missguided has changed its official company name to MGL Realisations (2022) Limited, according to documents filed with the UK government’s Companies House this week.

The Manchester-based company, which will continue to trade as Missguided, collapsed into administration on June 7 after it was issued a winding-up order by one of its suppliers JSK Fashions, which said the retailer owed it thousands of pounds, according to a Sky News report.

It was bought by fashion conglomerate Frasers Group in a 20 million pound deal that also saw its founder Nitin Passi return as CEO, a role he stepped down from in April 2022 before Missguided’s administration filing.

Frasers CEO Michael Murray said in a statement at the time of Passi’s return: “Missguided is a fantastic brand which, with the strength and scale of Frasers’ platform and our operational excellence, is well-positioned for the future. Under Frasers’ ownership, and with Nitin’s partnership, Missguided has an exciting future ahead.”

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