N Brown online power brand revenues increase by 6.4 percent

Announcing its results for the 18 weeks to January 5, 2019, N Brown Group Plc, said that total online power brand revenues increased by 6.4 percent during the period and that despite the highly promotional retail environment experienced during the period, the group is maintaining its product gross margin guidance at between 0 and -100bps for the full year. Total third quarter product sales (exc. stores) declined by 6 percent, which impacted revenues in its traditional and secondary segments, which were down 22.9 percent and 5.2 percent respectively.

Commenting on the update, Steve Johnson, the company’s Chief Executive, said in a statement: "The group delivered robust online power brand growth and a stable margin performance in what was a challenging and highly promotional peak trading period. Trading over the Cyber and Christmas periods was relatively consistent and in line with our expectations.”

The company added that while power brand revenues were flat, within this Simply Be and Jacamo continued to grow despite the challenging market conditions, with product revenues up 1.6 percent and 5.5 percent respectively, and by 5.9 percent and 6.8 percent for online only.

Sales at JD Williams declined 3.3 percent, having been impacted by the headwind from the migration of Fifty Plus, but excluding Fifty Plus it was up 4.2 percent. For online sales only, JD Williams was ahead by 6.9 percent.

The group’s international revenues were down by 5 percent.

Picture credit:PR Shots,JD Williams