Next edition of Pitti Uomo to embrace cycling culture as Italian menswear export stalls

Pitti Uomo returns to Florence from 17 to 20 June with its 108th edition, featuring over 730 brands and introducing Becycle, a new section dedicated to cycling culture. Building on last year’s collaboration with the Tour de France, the initiative brings sports-driven community energy into menswear, with dedicated installations and a central theme — Bikester — exploring the intersection of urban life, heritage, and sustainability through the lens of cycling.