Next shares drop following 'disappointing' Christmas

London - Next’s shares have fallen more than 10 percent this morning after the UK high street retailer announced its profits are likely to sit at the lower end of estimate following a “difficult” Christmas. The retail was unable to lure in sufficient consumers over the festive season to boost its Christmas trading period sales and reported a 1.1 percent decrease in full-price sales in November and December year-on year.