North America drives revenue growth at Adidas in Q1

Adidas has reported currency-neutral revenue increase of 10 percent in the first quarter. In euro terms, the company’s sales were up 2 percent to 5.548 billion euros (6.645 billion dollars). This currency-neutral development, Adidas said, reflects an 11 percent increase at brand Adidas, which was driven by double-digit increases in the running, football and training categories as well as at Adidas Originals. Revenues at the Reebok brand decreased 3 percent due to declines in the training and running categories. From a channel perspective, e-commerce channel saw sales increase of 27 percent in the quarter under review.