Pandora assumes full ownership of Portuguese business

Jewellery brand Pandora has acquired 34 locations from its distributor Visão do Tempo to take ownership of the entire store network.

In a statement, Pandora said that the acquisition supports its ‘Phoenix’ strategy to “drive growth” through several initiatives including strategic network expansion. By acquiring the store network in Portugal, Pandora states it will “get better control of its brand development” and be able to build a superior omni-channel journey and improve its product offering.