- Danielle Wightman-Stone |
Italian fashion and lifestyle brand Paul&Shark has announced a distribution agreement for the UK and Ireland with Four Marketing, as it looks “further develop an elevated brand position” in the region.
The announcement for Four Marketing to represent Paul&Shark for UK sales distribution comes after a ten-year working relationship acting as agents for the brand, and will see the agency implementing new marketing and communication initiatives, including national advertising to support the distribution business with key retailers, such as Harrods and Flannels, and the brand’s London flagship operated by Four Group.
Andrea Dini, chief executive of Paul&Shark said in a statement: “More than ten years ago Paul&Shark began a collaboration with Four Marketing which was both challenging and innovative. The dynamics of the UK market appeared to me immediately very different and definitely faster than the ones in Italy and Europe.
“Today, the rapid consolidation of the UK retail environment has determined the need for a new business model. We have decided to set up a distribution partnership with Four Marketing that I am confident will further elevate the positioning of the brand as well as enlighten its core values of design, innovation and creativity.”
Present Agency, responsible for the Group’s creative marketing, will continue to represent Paul&Shark’s PR and digital marketing, including the management of UK e-commerce.