Paul Weller’s crowdfunding campaign falls short

Paul Weller’s menswear label Real Stars Are Rare has fallen short of its 400,000 pound target for its crowdfunding campaign to help expand the brand.

The fashion label, which offers tailoring, knitwear, jerseys, and shirting, as well as accessories, raised 58 percent of its target attracting 232,270 pounds of its total from 198 investors on Crowdcube.

Following the disappointment of missing out on its target, Real Stars Are Rare released a statement on social media announcing that they would instead “move the conversation forward with a smaller group of investors and interested parties.”

The statement also thanked everyone who supported the crowdfunding campaign and added that it was “disappointing” that it would not be able to “include everyone at this stage”.

The brand, which is sold online and in co-founder’s Phil Bickley’s menswear shop Tonic on London’s Portobello Road, had achieved sales of over 400,000 pounds without any marketing budget since launching in 2014, however, it was hoping to boost the label with the 400,000 pound investment to help it achieve targeted sales of 2 million pounds by 2021.

The investment funds were also set to help the men’s clothing brand aimed at “fashion-conscious” men aged from 25-55 with its pared back Mod aesthetic to open a standalone store in 2018.