Pentland Brands launches brand building academy

Pentland Brands, which owns global brands including Speedo, Mitre, Ellesse, Canterbury, Endura and Berghaus, has launched its own in-house brand building academy focusing on developing global marketing talent.

The academy, ‘Brand Building the Pentland Way’ will offer hundreds of employees access to new development workshops, toolkits and events, which have been designed to create a connected view of brand building to equip teams to deliver great brand experiences at every stage of the consumer journey.

Sean Hastings, global marketing director at Pentland Brands, said in a statement: “We want more people to see, buy and love our brands and the academy will help build the skills and understanding needed to do that.

“The programme is designed to help teams learn, test and apply new skills quickly and practically which is critical in today’s market.”

Created by Pentland’s brand development team, working with strategy and capability experts OxfordSM, the academy will be rolled out across all brands, as part of a wider business best practice programme, and follows a major recruitment drive across its marketing, digital and creative divisions.

Hastings added: “We want to attract and retain great marketing talent. With people able to develop skills within the academy and access roles across multiple brands, markets and projects, Pentland now has more options to develop its talent and people’s careers.”

Family-owned Pentland Brands currently employs more than 1,700 people and has been recognised as a Great Place To Work.