Perry Ellis selects Sportsfactory for European partner

London - Perry Ellis International has entered into an agreement with Sportsfactory Consulting for the distribution of Original Penguin by Munsingwear branded sports, lifestyle and fashion accessories in Europe.

The deal will see Sportsfactory distributing accessories including small leather goods, bags, backpacks, totes, waist bags, headwear and other accessories such as scarves and gloves.

These products will be available in department stores, luxury department stores, specialty retailers, and Original Penguin retail stores as well as online, and plan to launch for spring/summer 2017.

"We look forward to working with Sportsfactory in building the Original Penguin brand accessories throughout Europe,” said George Feldenkreis, executive chairman, Perry Ellis. “We are confident this partnership will continue the expansion of our global reach.”

Sportsfactory managing director, Ian Burslem added: “This iconic American Lifestyle brand is worn all over the world and has a long heritage in the market providing a perfect opportunity to expand its bags and headwear ranges.”

Sportsfactory was formed in 1999 and has responsible for launching the successful New Balance headwear and luggage ranges in 2013. It has now expanded its licenses to include Starter and Admiral in addition to Original Penguin.