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Perry Ellis signs licensing deal for Guy Harvey Apparel

By Prachi Singh

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Business

Perry Ellis International and Guy Harvey Enterprises today announced the signing of an exclusive global licensing agreement for Guy Harvey apparel, which features the iconic ocean-inspired artwork of world-renowned artist, conservationist, scientist and entrepreneur Dr. Guy Harvey. The licensing agreement takes effect in 2019.

"The Guy Harvey brand transcends fashion. It is about the environment, the ocean, waterways, sustainability and art and inspires us to care about the ocean and its inhabitants. Aligning ourselves with strong brands, like Guy Harvey, is core to our strategy of continuing to take important positions in niche markets. This will also open an entirely new specialty store distribution in the USA and worldwide," said Oscar Feldenkreis, CEO and President of Perry Ellis International in a media statement.

Perry Ellis International will now manufacture, distribute and market the Guy Harvey fashion collection including men's, women's and youth T-shirts, performance fishing and resort wear, caps and visors. The collection will be available at select department, sporting goods, and specialty stores as well as online.

As part of the agreement, Perry Ellis International also will contribute one percent of revenue from Guy Harvey apparel to the Guy Harvey Ocean Foundation, founded by Harvey to help conserve the marine environment.

"This is an incredible opportunity for both Guy Harvey Enterprises and the Guy Harvey Ocean Foundation. We truly appreciate the support of Perry Ellis International in our ocean conservation efforts," added Harvey.

Picture:Guy Harvey website

guy harvey apparel
Perry Ellis International