People for the Ethical Treatment of Animals (PETA) has purchased circa 230 shares in the Canadian luxury retailer.

Although the monetary value – or the amount of shares itself – its relatively small, those 230 shares worth a total 4,000 dollars grant the animal rights activist group entrance to Canada Goose’s annual shareholder meetings.

It’s worth recalling that the Canadian maker of luxury feather-filled coats and jackets was protesting Canada Goose's IPO debut in front of the New York Stock Exchange earlier this month, at the same time it took all necessary steps to become an investor.

As reported by ‘Fortune’ magazine, PETA warned it would purchase the minimum amount of stock required so it can attend and speak at annual meetings, as well as submit shareholder resolutions to try to get the fashion company to stop using animal products in its jackets. Market sources explain that this is a common tactic on Wall Street which has been long practised by anti-tobacco advocates.


Related news