Prada and Versace: Two different stories and, now, a shared future

Now that the merger between Prada and Versace has been finalized, what will happen next? Will Prada be able to maintain Versace's DNA as promised by the Milanese company in todays press release? The Prada group is no stranger to acquisitions, having previously acquired Helmut Lang and Jil Sander, both of which were later sold, and the Church's group.