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Primaloft adds new investor group to expand business

By Sara Ehlers


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Global provider of comfort solutions from textiles and yarns PrimaLoft just announced a new management change. The company just added a new group of investors led by private equity firm Victor Capital and Allstate Corporation.

These new additions will help Primaloft's management and investments in its company. Financial details of the transaction were not publicly disclosed. In the past, president and chief executive officer of PrimaLoft Mike Joyce stated that the the company has worked with many outdoor, fashion, and home textile manufacturers. Moving forward with these partnerships, the company can work towards more technology-driven innovations as well as growing its market presence. The deal will help develop the high-consumer brand move forward and continue its successes.

Primaloft currently is a provider for wellness products used by international top brands of outdoor and fashion industry. The company serves as a benchmark for comfort solutions in all weather situations currently. Through its production of sustainable textiles, Primaloft serves as a leader in research and development of comfort and high-performance products. With its new transaction, the company can help further invest its quality of product as well as moving forward as a business.