Puig shares plummet after Estée Lauder negotiations end

Madrid – The market's response to the announcement of the unsuccessful end to negotiations between Puig and The Estée Lauder Companies regarding a potential merger of their businesses has been swift. It has come in the form of a severe penalty for the Spanish company. The group's shares opened Friday's trading session, May 22, 2026, by plummeting as much as -15 percent.