Puma is driving performance: How Another Cotton Lab plans to continue its growth

Since its launch in 2023, Another Cotton Lab has grown from a Düsseldorf-based lifestyle label into a company that achieved a double-digit million euro turnover in 2024. The next phase is set to follow, focusing on increased performance, more of its own stores and a stronger international presence. The collaboration with Puma is a gateway into a market where the label aims to become a much stronger player. In an interview with FashionUnited, co-founder and chief executive officer (CEO) David Ebisch explains how far Another Cotton Lab intends to push its transition into a performance brand.