PVH to acquire True&Co.

PVH Corporation, owner of brands such as Calvin Klein, Tommy Hilfiger, Izod and others, announced on Friday that it is planning to buy direct-to-consumer bra start-up True&Co. Acquiring the e-commerce company will allow PVH to use the online channel for e-sales as well as platform innovations and big data analytis to serve consumers better across channels. The terms of the transaction were not disclosed.