Rebelle.com receives investment from Mediaset

Online marketplace for second-hand designer fashion, Rebelle.com has announced through a statement that it has raised a multi-million-euro investment from Italy’s largest media group Mediaset.

“With this long term partnership we can push the international roll-out of Rebelle and grow our brand awareness in Italy to a new level,” said Cécile Wickmann, Founder and CEO of Rebelle - StyleRemains GmbH in a statement, adding, “Working with Mediaset allows us to reach out to an even broader group of potential new customers with our unique selection of pre-loved designer items.”

This new strategic partnership, the company added, involves Ad4Ventures, the venture capital initiative created by Mediaset, becoming a new shareholder of Rebelle and injecting a multi-million euro volume of Italian media reach. As leading commercial media group in Italy, Mediaset will provide extensive communication and promotion across its distribution channels to expand Rebelle’s brand presence in Italy.

“We only invest in proven business models with a strong management and we are excited to be part of the success of Rebelle in Italy,” added Katia Rizzo, Head of Mediaset Ad4Ventures.

Apart from Italy, Rebelle has plans for expansion into other European markets. In autumn 2017, the company raised funding led by Danish investor Friheden Invest A/S and recently took over the Nordic competitor The 2nd Edit.

Headquartered in Hamburg, two thirds of the company’s orders are cross-border transactions, connecting customers in 29 different countries. The platform stocks over 100,000 selected designer items from brands such as Hermès, Chanel and Louis Vuitton.

Picture:Facebook/Rebelle