Scotch & Soda's return to the high street: 22 stores reopened in Europe as global rollout continues

Since the bankruptcy of its European retail division in 2024, high streets across the region have been without Scotch & Soda. Now, however, under the ownership of US investment company Bluestar Alliance, stores have already reopened across Europe. In conversation with FashionUnited, Sander Born, chief sales director at Scotch & Soda, shares insight into the brand's current status and its future plans.