Seasalt continues to show impressive sales growth

Seasalt Cornwall has reported a 23 percent increase in sales for the 12 months to 27 January, marking the ninth successive year of more than 20 percent sales growth.

Sales at the British brand grew to 51 million pounds for the year, with its online sales rising 33 percent, making up 40 percent of its total turnover as of earlier in the year. The brand also reported a 66 percent increase in profits on an EBITDA basis while its profit in percentage of sales rose from 7 percent to 8.7 percent.

“The customer has realised that we price our product affordably, and we’ve concentrated on providing great quality,” chief executive Paul Hayes said in a statement. “We’ve got 12 launches a year now coming through on a regular basis and we’re seeing the customer engage with that.”

Photo courtesy of the brand