Spotlight on independent retailers: Black White Denim
Name: Black White Denim
Location: Wilmslow, Cheshire
Owner: Jo Davies
Established: 2010
Product categories: Womenswear
Key labels: Set, Bella Freud, Equipment, Paige Denim, J Brand,
P.E Nation Activewear, Samsoe & Samsoe, Veja, Anine Bing, Golden Goose
Deluxe Brand, Air & Grace, as well as own basics line Black White Denim
Award-winning womenswear independent Black White Denim, based in Wilmslow, Cheshire, was established by Jo Davies after she took a break from her demanding career as sales director for a big global corporation following the birth of her son Gabriel. Davies saw a gap in the market for a true concept store with an eclectic mix of international brands and established Black White Denim in September 2010, adding a transactional website six months later. The store has become a popular destination for fashionable ladies across the North of England and far beyond. FashionUnited talks shop with Davies and finds out what makes the store standout from the crowd.
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