Spotlight on independent retailers: Pamela Shiffer
Name: Pamela Shiffer
Location: London
Owner: Pamela Shiffer
Established: 1989
Product categories: Womenswear, accessories, footwear
Brands: Rino + Pelle, Samsoe & Samsoe, Vilagallo, Just Female, Alpha, Silvian Heach, Baum & Pferdgarten, Twist & Tango, Liverpool Jeans, Marc Aurel, Ottodame, Oui, Alpe, Sacha London
Pamela Shiffer has been a stalwart of UK independent fashion retail for over three decades, having started out in the industry as a model in her teens and then working as a wholesale sales manager for designer Jeff Banks. She first made her retail foray working for the likes of Joseph, Nicole Farhi and various other independent boutiques before starting her own business in 1989, having recognised a gap in the market for stylish, affordable womenswear that appealed to women of all ages and sizes. This has remained the store’s ethos to today, despite an ever-changing marketplace and consumer trends. Pamela Shiffer tells FashionUnited how she has remained at the top of her game for three decades and the defining milestones of her career as well as the challenges and opportunities ahead.
OR CONTINUE WITH