Spotlight on independent retailers: Trapeze Kids
Name: Trapeze Kids
Location: Sheffield
Owner: Donna Powell
Established: 2016
Product categories: Childrenswear, toys, accessories, homeware and gifts
Brands: Bobo Choses, Indikidual, Monkind, Nadadelazos, Grimms Wooden
Toys, Wee Gallery, Plan Toys and Design Letters
Having spent 10+ years working in buying and wholesale within childrenswear after having graduated with a fashion and textiles degree, it felt like a natural step for Donna Powell, owner of Trapeze Kids, to open her own boutique. Powell wanted to move out of London and saw a gap in the market in Sheffield for the kind of store concept she wanted to create. She knew that many of the brands she was interested in working with didn’t have a bricks and mortar presence in the city, and Trapeze Kids was born. In a relatively short space of time the store has already made an impact, not only locally, but also on independent childrenswear retail as a whole, having won a number of best new store awards and continuing to grow its customer base on and offline. Powell shares with FashionUnited what defines the USP of her store and how she’s planning to continue to leave her mark on the sector.
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