Superdry to cut over 100 HQ jobs as part of cost-cutting plan

Superdry is set to cut over 100 jobs at its Cheltenham headquarters as part of its cost-cutting plan.

While the exact number is not yet clear, it is expected that between 100 and 200 jobs will be lost following last year’s announcement by the company that it was aiming to make cost-cutting savings of at least 50 million pounds by 2020.

In an internal email to staff, seen by The Standard, Superdry CEO Euan Sutherland said on Monday: “Jobs are likely to change and there will be some job losses.”

Responding to the news in a statement, a spokesperson from Superdry commented: “We have embarked on a cost transformation programme. As part of that, we have started a process of consultation with colleagues about how it will impact our central head office functions.”

Last month, Superdry reported global brand revenue up 5.4 percent to 479.6 million pounds for the 13-week period to January 26, 2019, while group revenue was down 1.5 percent to 269.3 million pounds.

Photo credit: Superdry, Facebook

 

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